Locations - South Carolina

South Carolina Real Estate Market: Navigating the Latest Trends in 2024

The real estate market in South Carolina has been a subject of significant interest in recent years. With its diverse landscapes, from beautiful beaches to bustling urban centers, and its attractive cost of living, the Palmetto State has become a hot spot for homebuyers and investors alike. As we dive into 2024, let’s explore the latest trends shaping the South Carolina real estate market and what they mean for potential buyers, sellers, and investors.

A Booming Population and Housing Demand

South Carolina continues to experience a population boom, driven by both natural growth and an influx of new residents from other states. This growth is particularly notable in metropolitan areas such as Charleston, Greenville, and Columbia. With more people seeking housing, the demand for homes has surged, putting pressure on the supply side of the market.

Rising Home Prices

The increased demand for homes, coupled with limited inventory, has led to rising home prices across the state. In Charleston, for example, the median home price has seen a steady increase over the past few years. This trend is also evident in other popular areas like Myrtle Beach and Hilton Head Island. For sellers, this is a favorable market condition, often resulting in quick sales and higher profits. However, buyers need to be prepared for competitive bidding and potentially paying above the asking price.

Construction and New Developments

To address the housing shortage, there has been a notable uptick in construction and new housing developments. Developers are focusing on building single-family homes, townhouses, and condominiums to cater to the diverse needs of the population. Areas like Fort Mill and Rock Hill, near Charlotte, NC, are seeing significant growth due to their strategic locations and more affordable housing options compared to the larger metropolitan area.

The Influence of Remote Work

The shift to remote work has had a profound impact on the real estate market in South Carolina. With more people able to work from anywhere, many are choosing to relocate to areas with a higher quality of life and lower cost of living. Coastal towns and cities with rich cultural offerings are particularly attractive to remote workers looking for a balanced lifestyle. This trend has contributed to the increasing demand and rising prices in these desirable locations.

Interest Rates and Affordability

Interest rates remain a critical factor in the real estate market. While they have fluctuated in recent years, 2024 has seen relatively stable rates, which continue to encourage home buying. However, prospective buyers should keep an eye on potential rate changes, as even small increases can affect mortgage affordability and overall housing costs.

The Rental Market

The rental market in South Carolina is also experiencing growth. With home prices rising, some residents and newcomers are opting to rent instead of buy. This has led to increased rental prices and a competitive market for rental properties. Investors looking for opportunities might find the rental market particularly appealing, especially in high-demand areas like Charleston and Greenville.

Sustainable and Smart Homes

Another emerging trend is the growing demand for sustainable and smart homes. Buyers are increasingly looking for energy-efficient properties equipped with smart home technology. This includes features like solar panels, smart thermostats, and advanced security systems. Developers and sellers who can offer these features may find themselves with a competitive edge in the market.


The South Carolina real estate market in 2024 is dynamic and full of opportunities, driven by population growth, rising demand, and evolving buyer preferences. For buyers, it’s essential to be prepared for a competitive market, possibly paying above the asking price, and staying informed about interest rate trends. Sellers can take advantage of the current conditions to achieve favorable sales outcomes. Investors should consider the thriving rental market and the potential of new developments.

As the year progresses, staying informed about market trends and conditions will be crucial for making the best real estate decisions in South Carolina. Whether you’re buying, selling, or investing, understanding the nuances of this vibrant market can help you navigate its turns effectively.